SEO stands for search engine optimization. Nowadays, it is playing a vital role in all business organization. Search engine optimization is the process of increasing the viewers of a website by gaining a higher rank in the search engines. It is a process of increasing the visibility of a website. The website which has the highest ranking in the search results receives a large number of visitors from the search engine’s users. SEO helps in confirming the accessibility of a site by a search engine. Search engines are the documents which help in finding certain documents or certain keywords and then returns back a list of documents in which the keywords are found. Search engines permit the users to search documents on a world wide web. It basically helps in finding the websites which are relevant to what the user is searching for. This process of enhancing the visibility of a website to the user is also known as the content marketing strategy. One of the biggest examples of a search engine is Google which dominates the market. Each of the search engines has their own algorithms for providing the results. Some of the search engines are Bing, Baidu, Yandex, and others. The search engines are dependent on a number of key factors:
This is one of the major Google ranking factors. This is the textual content which determines the themes with suitable captions and metaphors. It also contains videos, audios, graphics, and images to augment the quality content. The matter has to be pertinent, unswerving, precise, unique and keyword - rich. For the best results, the content has to be comprehensive and applicable to the audience.
Web performance is another key factor which refers to the speed at which web pages are downloaded and exhibited on the operator’s web browser. It constitutes the availability of a web page, the loading time of the page and the response time. The page load time is the time between the user's request for a website and the time taken when the page is fully visible in front of the user’s web browser.
User experience is another major Google ranking factor. It includes the design of the site, navigation of the site and the credibility of the site. The experience plays a vital role in attracting and retaining a user. For example, easy navigation helps the users to browse the other sites thus abating the bounce rate. Bounce rates portray the experience of the user and the significance of the content. Low bounce rate is an indication of a good user experience.
This is another important ranking factor. The content should respond to all the mobile platforms. Majority of the websites have become mobile friendly. But now the focus should be on mobile - first and not just mobile-friendly. Speed is another important criteria. For example, if a page takes 3 seconds to load on a desktop, it should take 2 seconds to load on a mobile phone.
PURPOSE OF A SEARCH ENGINE OPTIMIZATION
The main purpose of an SEO is to reduce the time taken for searching a particular page or a website. The main goals and purpose of an SEO are the followings:
STRATEGIES REQUIRED TO STRENGTHEN THE VISIBILITY OF A WEBSITE
The visibility of a site can be defined as the ease with which a user can find the content or the website among millions of the other websites. Therefore, it is essential to follow certain principles so that there is a very good chance of getting to the desired page. The search engine optimization uses the following strategies to increase the visibility of a website or a page:
Saturday, May 18, 2019
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